Wednesday, October 7, 2009
The FTC has set up some common sense rules that regulate so-called “payola” when it comes to blogging – in other words companies paying bloggers to post favorably about their products. Full disclosure is the right thing to do and the FTC is right to hold bloggers to that standard. However, as I explain in [...]
By Noah MallinI was thrilled to see that the Museum of Modern Art has a terrific show featuring an old family friend (Hi Mom!) — George Lois, one of the most revered names in American advertising and graphic design. What makes Lois so incredible is his gift for discerning the mental hook — whether it [...]
The latest found artist to hit London is The Decapitator — a name that brings to mind an airport thriller serial-killer. Which in a way he or she is. Witness above and below how they worked their magic on a poster for Disney’s High School Musical:You can check out their handiwork on Flickr here.
The New York Times today reports that Picador books is taking a rather direct approach to selling the paperback version of Oprah-snubbing author Jonathan Franzen memoir The Discomfort Zone. Two rather nasty quotes are included in the blurbs — both from the Times itself. Is it that people only register the blurbs as a mass [...]
Tuesday, October 23, 2007
Young Bob tries out an alternate pitch for new client Cadillac…
Fresh from shilling for Victoria’s Secret spokesinger Bob Dylan is lending his unique brand identity to carmaker Cadillac. Though I would have figured the term “threeway” would have been applicable to his earlier deal it does in fact describe the new tie-up between XM Satellite [...]
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