MALLINation » Social Media

My New Huffington Post Piece: Delta Fails at Social Media and Customer Service

Noah Mallin — Sun, 18 Oct 2009 01:34:45 +0000

Yes, the Huffington Post appears to want me to keep on writing about social media and I’m not one to say no. Check out my latest – it’s about Delta Airlines and don’t forget to comment!

Social Media and Mix Tapes? What Gives

Noah Mallin — Tue, 13 Oct 2009 01:16:01 +0000

That’s just what I explore in my first contribution to The Huffington Post. Check it out here and be sure to leave a comment!

Blogging: The FTC Sets Two Standards For Bloggers and Journalists

Noah Mallin — Wed, 07 Oct 2009 00:24:24 +0000

The FTC has set up some common sense rules that regulate so-called “payola” when it comes to blogging – in other words companies paying bloggers to post favorably about their products. Full disclosure is the right thing to do and the FTC is right to hold bloggers to that standard. However, as I explain in my post today on SearchViews, ambiguity in the rules means that bloggers are being held to a standard beyond which most journalists are expected to meet. And that is just plain wrong.