MALLINation

The FTC has set up some common sense rules that regulate so-called “payola” when it comes to blogging – in other words companies paying bloggers to post favorably about their products. Full disclosure is the right thing to do and the FTC is right to hold bloggers to that standard. However, as I explain in my post today on SearchViews, ambiguity in the rules means that bloggers are being held to a standard beyond which most journalists are expected to meet. And that is just plain wrong.